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25 Year Radio Veteran, Sean Anthony is the Host of "Flow of Wisdom Radio." It airs live Sundays 3p-5p EST on the GCN Radio Networks (gcnlive.com.) Call in 877-300-7645. He is also the author of "Conversations With Hip Hop" available on Amazon.com

Sentiment Analysis is Rubbish

Be sure to listen #flowofwisdom #radio this Sunday 3pm as we expand further on the subject of this article. – flowofwisdom.com

RMP Media Analysis

            Sentiment it is purely subjective to the reader.

This post is about sentiment as applied to news articles, TV segments, blog posts, social media comments etc. where it is used as a metric in corporate communications and public relations measurement programs.


No matter how you slice up sentiment analysis 3-point scale, 5 point scale – I’ve even seen a 7 point scale, it is ALL subjective.

I will go so far as to say it is subjective to the reader at that point in time, given their

  1. understanding, interest and engagement of the topic
  2. comprehension of the article
  3. preconceived bias toward the author, topic, focus of the article
  4. personal feelings, tastes and opinion

Still not with me here? Let’s say 10 people read an article, editorial or  blog post and agree that it is positive, negative or neutral overall but the 11th, 21st or 101st person reading the…

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